Prompt Engineering
Learn to talk to generative AI to get reliable, accurate and reproducible results.
- Duration
- 14 h · 2 days
- Level
- Beginner
- Format
- On site · Remote · Blended
- Max. group size
- 12 participants
Overview
This program gives participants a solid method for writing effective prompts with generative AI assistants. They understand how a language model works, structure their requests, master proven techniques (role, examples, step-by-step reasoning, output format) and learn to check and improve responses. The course is highly practical: each concept is immediately applied to real professional situations, and each participant leaves with their own prompt library.
Who this program is for
- Employees, managers and freelancers who use or want to use generative AI every day
- Marketing, communication, HR, legal, finance or support teams
- Training centers and schools wishing to introduce their learners to AI
Prerequisites
- No technical prerequisites
- Comfortable with a web browser and writing professional texts
- A free account on at least one AI assistant (ChatGPT, Claude, Gemini…)
Learning objectives
- Explain in simple terms how a language model works and its limits
- Structure a clear prompt: context, task, constraints, format
- Apply the essential prompting techniques
- Adapt your prompts to common professional tasks
- Spot errors, hallucinations and biases, and verify answers
- Build a library of reusable prompts for your team
Detailed curriculum
6 modules · 14 h · 2 days
Understanding language models
- How a language model generates an answer (tokens, context, probabilities)
- What AI can and cannot do
- The main assistants and how they differ
- Hallucinations, biases and knowledge cutoffs
Each participant submits trick questions and analyzes the answers received.
Anatomy of a good prompt
- The ingredients of a prompt: role, context, task, constraints, format
- Being precise without being wordy
- Giving the right level of context
- Defining the target audience, tone and style
Starting from vague requests, participants build structured prompts and compare the results.
Essential prompting techniques
- Zero-shot and few-shot: guiding by example
- Making the model reason step by step
- Enforcing an output format (table, list, JSON)
- Asking for alternatives and critiques
- Breaking a complex task into steps
The same problem is handled with each technique to measure the contribution of each.
Prompts for everyday work
- Writing: emails, meeting minutes, articles, posts
- Summarizing documents and extracting information
- Analysis, comparison and decision support
- Translation, rephrasing and tone adaptation
- Preparing meetings and presentations
Each participant picks a recurring task from their job and designs the prompt that handles it.
Iterate, evaluate and make outputs reliable
- Improving a prompt through successive iterations
- Checking facts and sources
- Reducing hallucinations (constraints, citations, "I don't know")
- Data privacy and GDPR best practices
- Responsible and transparent use of AI
Prompt library and final practice
- Organizing and documenting your reusable prompts
- Sharing and evolving a library as a team
- Summary case study
- Personal action plan after the course
Participants gather their best prompts into a structured library, ready to be shared.
Tools and technologies
Teaching methods
- Short lectures illustrated with live demonstrations
- Individual and pair exercises on business cases
- Before/after prompt comparisons to measure progress
- Group feedback and sharing of best practices
Assessment
- Corrected exercises throughout the course
- Final scenario: design a prompt for a real case
- Knowledge-check quiz
Required equipment
- A computer with an internet connection
- An account on at least one generative AI assistant
Resources provided
- Course materials and cheat sheets
- Library of model prompts
- Prompt evaluation grid
Career outcomes
- Time saved on writing, summarizing and analysis
- Independent and responsible use of generative AI
- Foundation for the Advanced Prompt Engineering program
Related video courses
My video courses that go with this program, to get ready for the training or to review afterwards. Free with an account.
