End-to-end analytics: GA4, Tag Manager and Looker Studio dashboards
Collect, analyze and report: a complete measurement setup, from tagging to automated reporting.
- Duration
- 21 h · 3 days
- Level
- Intermediate
- Format
- On site · Remote · Blended
- Max. group size
- 12 participants
Overview
This program covers the whole measurement chain. The first day analyzes performance in Google Analytics 4 from business questions, the second deploys structured tracking with Google Tag Manager, the third builds professional, automated dashboards with Looker Studio (formerly Data Studio). It ends with making the chain reliable and prioritizing optimizations.
Who this program is for
- Marketing managers and web analysts
- Digital project managers
- Consultants and data managers
Prerequisites
- Digital marketing basics
- Having already used Google Analytics 4
Learning objectives
- Analyze performance from business questions
- Structure and deploy a tagging plan with Tag Manager
- Measure conversions and make data collection reliable
- Build a usable dashboard
- Transform and enrich your data in Looker Studio
- Share and automate reporting
- Prioritize optimizations
Detailed curriculum
6 modules · 21 h · 3 days
Structure measurement and analyze with GA4
- Defining goals and indicators
- GA4 basics and navigation
- Essential reports
- Business questions and answers in the data
- Measuring acquisition campaigns
Answer steering questions using the reports.
Going further in the analysis
- Explorations
- Segments and audiences
- Attribution: principles
- Data limits
- Summary and recommendations
Produce a complete diagnosis with recommendations.
Deploy tracking with Tag Manager
- Getting started with the container
- Tags, triggers and variables
- Data layer
- Deploying your first tags
- Testing before publishing
Track interactions and conversions
- Clicks, forms, videos, scrolling
- Conversion measurement
- Consent
- Making collection reliable
- Documenting the tagging plan
Deploy a complete tagging plan.
Build dashboards
- Connecting data sources
- Choosing indicators and visualizations
- Readable layout
- Filters and controls
- Use cases
Build a steering dashboard.
Share, automate and optimize
- Transforming and enriching data
- Sharing, scheduling and access
- Making the measurement chain reliable
- Prioritize optimizations
- Action plan
Prioritize optimizations from the dashboard.
Tools and technologies
Teaching methods
- Alternating input sessions and workshops on real accounts and sites
- Case studies and diagnostic exercises
- Sharing of best practices between participants
- Feedback and personalized recommendations
Assessment
- Hands-on exercises on a real or fictional site
- Case studies corrected as a group
- Knowledge-check quiz
Required equipment
- A computer with an internet connection
- Access to Google Analytics 4, Google Tag Manager and Looker Studio (demo or real accounts)
Resources provided
- Course materials and repository of corrected exercises
Career outcomes
- A deployed tagging plan
- A shared, automated dashboard
- An optimization roadmap
Related video courses
My video courses that go with this program, to get ready for the training or to review afterwards. Free with an account.
