Digital MarketingMarketingBeginner
Google Tag Manager
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📋 Course syllabus
Tag management systems
1
What is the difference between Google Analytics and Google Tag Manager
Lesson
0m57
Getting started with GTM
2
01 - What is a container in Google Tag Manager?
Lesson
1m28
3
02 - How to create your first container in Google Tag Manager?
Lesson
4m12
4
03 - What is a tag in Google Tag Manager?
Lesson
1m41
5
04 - How a tag typically works
Lesson
2m46
6
05 - Examples of tags configured in my container
Lesson
2m17
7
06 - What is a trigger in Google Tag Manager?
Lesson
2m30
8
07 - Examples of triggers configured in my container
Lesson
2m35
9
08 - What is a variable in Google Tag Manager?
Lesson
4m40
10
09 - How to use a variable in Google Tag Manager?
Lesson
2m59
11
10 - Installing Google Tag Manager on our website
Lesson
1m17
12
11 - Testing that our site is properly connected to Google Tag Manager
Lesson
1m25
13
12 - Enabling Google Analytics on your site without Google Tag Manager
Lesson
1m54
14
13 - Linking Google Analytics to Google Tag Manager
Lesson
4m23
15
14 - Checking that Google Tag Manager did trigger Google Analytics on our site
Lesson
1m26
16
15 - Activating/triggering a tag conditionally with a trigger
Lesson
3m31
17
16 - Triggering a tag when a URL variable is detected (UTM Source)
Lesson
6m11
18
17 - Reminder of the benefits of Google Tag Manager
Lesson
0m46
19
18 - Enabling a tag on smartphones only
Lesson
5m41
20
19 - Sending an event to Google Analytics when a link is clicked
Lesson
10m14
21
20 - Creating a version in Google Tag Manager
Lesson
2m23