About Courses Programs Contact Log in Sign up

Home›E-CRM›12 - How to choose your software

🎬

Video not available

12 - How to choose your software

Digital MarketingLesson⏱ 2m15

Next chapter →☰ Syllabus ← Previous

Chapters

16 lessons

01 - Definition

02 - Why is e-CRM important?

03 - The framework

04 - Transactional marketing vs relationship marketing

05 - The (new) types of customers

06 - The challenges and objectives of customer relationships for the company

07 - The functions of an e-CRM

08 - Customer qualification

09 - The customer lifecycle

10 - Customer qualification and data

11 - Setting up an e-CRM

12 - How to choose your software

13 - Some CRMs by size and developed features

14 - Marketing automation and e-CRM

15 - CRM and marketing automation working together

16 - Conclusion