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03 - The framework

Digital MarketingLesson⏱ 2m08Free

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Chapters

16 lessons

01 - Definition

02 - Why is e-CRM important?

03 - The framework

04 - Transactional marketing vs relationship marketing

05 - The (new) types of customers

06 - The challenges and objectives of customer relationships for the company

07 - The functions of an e-CRM

08 - Customer qualification

09 - The customer lifecycle

10 - Customer qualification and data

11 - Setting up an e-CRM

12 - How to choose your software

13 - Some CRMs by size and developed features

14 - Marketing automation and e-CRM

15 - CRM and marketing automation working together

16 - Conclusion