Digital MarketingMarketingBeginner
E-CRM
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📋 Course syllabus
01 - What is an e-CRM?
1
01 - Definition
Lesson
1m08
2
02 - Why is e-CRM important?
Lesson
0m48
3
03 - The framework
Lesson
2m08
4
04 - Transactional marketing vs relationship marketing
Lesson
2m04
5
05 - The (new) types of customers
Lesson
2m52
02 - The challenges of customer relationships for the company
6
06 - The challenges and objectives of customer relationships for the company
Lesson
1m52
03 - The functions of an e-CRM
7
07 - The functions of an e-CRM
Lesson
2m49
04 - Customer qualification
8
08 - Customer qualification
Lesson
2m31
9
09 - The customer lifecycle
Lesson
3m23
10
10 - Customer qualification and data
Lesson
2m34
05 - Setting up an e-CRM
11
11 - Setting up an e-CRM
Lesson
2m19
12
12 - How to choose your software
Lesson
2m15
13
13 - Some CRMs by size and developed features
Lesson
3m19
06 - Marketing automation and e-CRM
14
14 - Marketing automation and e-CRM
Lesson
3m46
15
15 - CRM and marketing automation working together
Lesson
2m13
16
16 - Conclusion
Lesson
1m09