SEO, SEA & analytics
Google Tag Manager: deploy reliable tracking without touching the code
Configure tags, triggers and variables, then test and publish quality tracking.
- Duration
- 7 h · 1 day
- Level
- Intermediate
- Format
- On site · Remote · Blended
- Max. group size
- 12 participants
Overview
This day teaches how to use Google Tag Manager to measure what matters on a site. Participants create a container, understand tags, triggers, variables and the data layer, deploy a Google Analytics 4 tag and key events (clicks, scrolling, video, forms), then test, fix and publish.
Who this program is for
- Marketing and analytics managers
- Webmasters and integrators
- Digital project managers
Prerequisites
- Basics of Google Analytics 4 and web performance indicators
Learning objectives
- Understand the role of a tag manager
- Create and install a container
- Configure tags, triggers and variables
- Track clicks, scrolling, videos and forms
- Test with preview mode and fix anomalies
- Manage consent and publish
Detailed curriculum
2 modules · 7 h · 1 day
Day 1
Getting started with Google Tag Manager
30% theory · 70% practice
- Role in the measurement setup
- Create and install a container
- Tags, triggers, variables
- Data layer (dataLayer)
- Workspaces and versions
🛠 Hands-on workshops
First container1 h
Install a container on a test site.
✅ Deliverable : A working container
Events, testing and publishing
30% theory · 70% practice
- Google Analytics 4 tag
- Clicks, scrolling, videos, forms
- Preview mode and tag assistant
- Common anomalies
- Consent and publishing
🛠 Hands-on workshops
Tagging plan2 h
Deploy and test a site's events.
✅ Deliverable : An applied tagging plan
Tools and technologies
Google Analytics 4Google Tag Manager
Teaching methods
- Alternating input sessions and workshops on real accounts and sites
- Case studies and diagnostic exercises
- Sharing of best practices between participants
- Feedback and personalized recommendations
Assessment
- Hands-on exercises on a real or fictional site
- Case studies corrected as a group
- Knowledge-check quiz
Required equipment
- A computer with an internet connection
- A Google Tag Manager account and a test site
Resources provided
- Course materials and repository of corrected exercises
Career outcomes
- A clean, documented container
- A tagging plan
- A testing method before publication
Related video courses
My video courses that go with this program, to get ready for the training or to review afterwards. Free with an account.
