Google Analytics 4: measure, analyze and prepare for certification
Understand GA4, configure essential tracking, read the reports and prepare for the Google certification.
- Duration
- 14 h · 2 days
- Level
- Beginner
- Format
- On site · Remote · Blended
- Max. group size
- 12 participants
Overview
This program teaches how to steer your digital activity with Google Analytics 4. Participants understand the data model, configure the essentials of a property, read acquisition, behavior and conversion reports, then discover explorations. The end of the program prepares for taking the Google Analytics certification.
Who this program is for
- Marketing and communication managers
- Digital project managers
- Beginner web analysts
Prerequisites
- Digital marketing basics recommended
Learning objectives
- Understand how GA4 works and its key indicators
- Configure a property: streams, events, conversions
- Analyze traffic sources, journeys and conversions
- Use reports to steer your actions
- Discover explorations
- Prepare for the certification
Detailed curriculum
4 modules · 14 h · 2 days
Getting started with GA4
- Event-based data model
- Interface and navigation
- Notions of session, user, engagement
- Structuring your measurement setup
- Key indicators and vocabulary
Explore a demo account to answer business questions.
Configure essential tracking
- Data streams and properties
- Recommended and custom events
- Conversions
- Basic audiences
- Filters and internal traffic
Configure a site's events and conversions.
Read the reports and steer
- Acquisition and behavior reports
- Journeys and funnels
- Measuring campaigns
- Creating a useful dashboard
- From analysis to action
Produce a steering report from data.
Explorations and certification
- Introduction to explorations
- Segments and comparisons
- Preparing for the certification: topics and method
- Practice questions
- Taking the mock exam
Take a mock exam and correct the mistakes.
Tools and technologies
Certifications
Online Google certification attesting mastery of Google Analytics 4: collection, configuration, reports and analysis.
Teaching methods
- Alternating input sessions and workshops on real accounts and sites
- Case studies and diagnostic exercises
- Sharing of best practices between participants
- Feedback and personalized recommendations
Assessment
- Hands-on exercises on a real or fictional site
- Case studies corrected as a group
- Knowledge-check quiz
Required equipment
- A computer with an internet connection
- Access to a Google Analytics 4 account (demo or real)
Resources provided
- Course materials and repository of corrected exercises
Career outcomes
- A correctly configured GA4 property
- A dashboard of indicators
- Preparation for the Google Analytics certification
Related video courses
My video courses that go with this program, to get ready for the training or to review afterwards. Free with an account.
