SEO, SEA & analytics
Google Ads: launch and optimize your first campaigns
Create a campaign, master budget and bidding, track conversions and calculate profitability.
- Duration
- 7 h · 1 day
- Level
- Beginner
- Format
- On site · Remote · Blended
- Max. group size
- 12 participants
Overview
This day teaches how to launch effective Google Ads campaigns. Participants understand what is at stake in paid search, choose the right campaign type, create a search campaign, manage keywords, bidding and quality score, then set up conversion tracking to measure return on investment.
Who this program is for
- Marketing and communication managers
- Freelancers and business owners
- Web project officers
Prerequisites
- No prerequisites
Learning objectives
- Understand what is at stake and how search advertising works
- Choose campaign types according to the goal
- Create a search campaign
- Manage keywords, match types, bidding and quality score
- Use automated bidding strategies
- Track conversions and calculate profitability
Detailed curriculum
2 modules · 7 h · 1 day
Day 1
Fundamentals and campaign creation
30% theory · 70% practice
- What is at stake in paid search and combining it with SEO
- Campaign types: search, performance max, demand generation
- Structure of an account
- Create a search campaign
- Ads and extensions
🛠 Hands-on workshops
My first campaign1.5 h
Create a search campaign step by step.
✅ Deliverable : A configured campaign
Keywords, bidding and profitability
30% theory · 70% practice
- Keyword match types
- Manual and automated bidding, the role of AI
- Quality score
- Conversion tracking
- Return on investment calculation
🛠 Hands-on workshops
Optimize and quantify1.5 h
Analyze campaign data and propose optimizations.
✅ Deliverable : A quantified optimization plan
Tools and technologies
Google AdsGoogle Analytics 4
Teaching methods
- Alternating input sessions and workshops on real accounts and sites
- Case studies and diagnostic exercises
- Sharing of best practices between participants
- Feedback and personalized recommendations
Assessment
- Hands-on exercises on a real or fictional site
- Case studies corrected as a group
- Knowledge-check quiz
Required equipment
- A computer with an internet connection
- A Google Ads account (test or real)
Resources provided
- Course materials and repository of corrected exercises
Career outcomes
- A campaign ready to launch
- A conversion tracking plan
- An optimization grid
Related video courses
My video courses that go with this program, to get ready for the training or to review afterwards. Free with an account.
