Digital MarketingMarketingBeginner
Google Ads
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📋 Course syllabus
01 - Advertising and Search Engine Marketing: where does Google stand?
1
01 - Introduction
Lesson
0m54
2
02 - SEM? SEO? SEA?
Lesson
4m04
3
03 - Fundamental concepts of advertising
Lesson
2m59
02 - Search optimization strategy
4
04 - What is GOOGLE ADS?
Lesson
4m32
5
05 - Bidding strategies on Google Ads
Lesson
2m59
03 - Google AdWords
6
01 - How Google Ads works - Campaign structure
Lesson
1m43
7
02 - Example of a campaign structure
Lesson
2m17
04 - Google AdWords campaigns
8
03 - Accessing Google Ads in smart mode
Lesson
0m59
9
04 - First configurations
Lesson
2m37
10
05 - Defining the campaign objective
Lesson
2m37
11
06 - Writing our advertising campaign
Lesson
1m48
12
07 - Adding images to reach more customers
Lesson
1m43
13
08 - Defining keywords and geographic areas
Lesson
2m37
14
09 - Setting a maximum daily budget and payment method
Lesson
2m31
15
10 - Configuring the tag on our website
Lesson
0m44
16
11 - Creating a Google Tag Manager account
Lesson
1m36
17
12 - Connecting our website to Google Tag Manager
Lesson
1m50
18
13 - Accessing the simplified Google Ads dashboard
Lesson
1m32
19
14 - Enabling expert mode
Lesson
0m50
20
15 - Choosing our campaign objectives
Lesson
1m26
21
16 - Selecting the campaign type
Lesson
2m22
22
17 - Selecting the bidding type
Lesson
1m39
23
18 - Setting a maximum cost-per-click bid limit
Lesson
0m36
24
19 - What a Google Ads ad looks like on the internet
Lesson
3m03
25
20 - How does Google rank its ads on the internet
Lesson
0m30
26
21 - How Google's Ad Rank works
Lesson
1m17
27
22 - Ranking example
Lesson
0m56
28
23 - How to determine your campaign budget
Lesson
1m10
29
24 - How the calculations are done
Lesson
0m26
30
25 - How the cost per click is calculated
Lesson
1m00
31
26 - How the ad score is calculated
Lesson
2m23
32
27 - Explaining CTR
Lesson
3m39
33
28 - Explanations and conclusions on our advertisers' CPC
Lesson
1m27
34
29 - Campaign settings
Lesson
3m46
35
30 - Creating your first ad group
Lesson
2m18
36
31 - Keyword match types
Lesson
4m11
37
32 - Search network segments
Lesson
0m30
38
33 - The different components of an ad
Lesson
1m00
39
34 - Creating our ad
Lesson
3m15
40
36 - Related links and tooltips
Lesson
4m05
41
37 - Other types of components
Lesson
1m19
42
38 - Setting the budget and checks
Lesson
1m24
43
39 - Validating our campaign
Lesson
0m57
05 - Understanding campaign ROI
44
40 - Ad requirements
Lesson
1m06
45
41 - Getting an effective ad
Lesson
1m06
46
42 - Optimizing your ad with components
Lesson
1m00
47
43 - Installing the Linker tag
Lesson
1m03
48
44 - Conversion tracking
Lesson
1m31
49
45 - Creating conversion tracking for sign-ups on our website
Lesson
3m23
50
46 - Creating conversion tracking for sales on our website
Lesson
1m23
51
47 - Adding conversion tracking for form sign-ups
Lesson
5m13
52
48 - Publishing the conversion tracking tags
Lesson
0m53
53
49 - Testing conversion tracking on your pages
Lesson
0m50
54
50 - Attribution models
Lesson
0m39
55
51 - Tour of the Google Ads dashboard
Lesson
10m33
56
52 - Campaign tracking and optimization - How to analyze - What to look at
Lesson
2m04
57
53 - Customizing columns to reflect your sales funnel
Lesson
1m21
58
54 - How to optimize your keywords
Lesson
2m25
59
55 - How to check quality scores
Lesson
1m36
60
56 - Adding or excluding keywords
Lesson
1m51
61
57 - Segmenting your ad groups
Lesson
0m33
62
58 - How to analyze our ads
Lesson
1m50
63
59 - How to analyze landing page performance
Lesson
1m00
64
60 - The optimization score
Lesson
0m56
06 - The latest Google news
65
61 - How to create custom audiences in Google Ads
Lesson
2m22
66
62 - How to exclude specific audiences in Google Ads
Lesson
1m58
67
63 - How to find the right keywords - demonstration
Lesson
3m43
Conclusion
68
Final conclusion
Lesson
0m43