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04 - How a tag typically works

Digital MarketingLesson⏱ 2m46

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Chapters

21 lessons

What is the difference between Google Analytics and Google Tag Manager

01 - What is a container in Google Tag Manager?

02 - How to create your first container in Google Tag Manager?

03 - What is a tag in Google Tag Manager?

04 - How a tag typically works

05 - Examples of tags configured in my container

06 - What is a trigger in Google Tag Manager?

07 - Examples of triggers configured in my container

08 - What is a variable in Google Tag Manager?

09 - How to use a variable in Google Tag Manager?

10 - Installing Google Tag Manager on our website

11 - Testing that our site is properly connected to Google Tag Manager

12 - Enabling Google Analytics on your site without Google Tag Manager

13 - Linking Google Analytics to Google Tag Manager

14 - Checking that Google Tag Manager did trigger Google Analytics on our site

15 - Activating/triggering a tag conditionally with a trigger

16 - Triggering a tag when a URL variable is detected (UTM Source)

17 - Reminder of the benefits of Google Tag Manager

18 - Enabling a tag on smartphones only

19 - Sending an event to Google Analytics when a link is clicked

20 - Creating a version in Google Tag Manager