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Home›Google Ads›03 - Fundamental concepts of advertising

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03 - Fundamental concepts of advertising

Digital MarketingLesson⏱ 2m59Free

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Chapters

68 lessons

01 - Introduction

02 - SEM? SEO? SEA?

03 - Fundamental concepts of advertising

04 - What is GOOGLE ADS?

05 - Bidding strategies on Google Ads

01 - How Google Ads works - Campaign structure

02 - Example of a campaign structure

03 - Accessing Google Ads in smart mode

04 - First configurations

05 - Defining the campaign objective

06 - Writing our advertising campaign

07 - Adding images to reach more customers

08 - Defining keywords and geographic areas

09 - Setting a maximum daily budget and payment method

10 - Configuring the tag on our website

11 - Creating a Google Tag Manager account

12 - Connecting our website to Google Tag Manager

13 - Accessing the simplified Google Ads dashboard

14 - Enabling expert mode

15 - Choosing our campaign objectives

16 - Selecting the campaign type

17 - Selecting the bidding type

18 - Setting a maximum cost-per-click bid limit

19 - What a Google Ads ad looks like on the internet

20 - How does Google rank its ads on the internet

21 - How Google's Ad Rank works

22 - Ranking example

23 - How to determine your campaign budget

24 - How the calculations are done

25 - How the cost per click is calculated

26 - How the ad score is calculated

27 - Explaining CTR

28 - Explanations and conclusions on our advertisers' CPC

29 - Campaign settings

30 - Creating your first ad group

31 - Keyword match types

32 - Search network segments

33 - The different components of an ad

34 - Creating our ad

36 - Related links and tooltips

37 - Other types of components

38 - Setting the budget and checks

39 - Validating our campaign

40 - Ad requirements

41 - Getting an effective ad

42 - Optimizing your ad with components

43 - Installing the Linker tag

44 - Conversion tracking

45 - Creating conversion tracking for sign-ups on our website

46 - Creating conversion tracking for sales on our website

47 - Adding conversion tracking for form sign-ups

48 - Publishing the conversion tracking tags

49 - Testing conversion tracking on your pages

50 - Attribution models

51 - Tour of the Google Ads dashboard

52 - Campaign tracking and optimization - How to analyze - What to look at

53 - Customizing columns to reflect your sales funnel

54 - How to optimize your keywords

55 - How to check quality scores

56 - Adding or excluding keywords

57 - Segmenting your ad groups

58 - How to analyze our ads

59 - How to analyze landing page performance

60 - The optimization score

61 - How to create custom audiences in Google Ads

62 - How to exclude specific audiences in Google Ads

63 - How to find the right keywords - demonstration

Final conclusion