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3 - The web in advertisers' budgets

General KnowledgeLesson⏱ 3m29

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Chapters

38 lessons

Module overview

1 - What is the web? The web vs the internet

2 - The history of the web

3 - The history of programming languages

4 - Web terminology and key concepts

5 - Difference between a website, an application, a web app, a web service, an API...

6 - How does a website work?

7 - The different kinds of web

1 - Access to information - newspapers on the internet

2 - Decoding new buying behaviors

3 - Decoding access to entertainment

4 - The place of mobile on the internet

1 - The search engine market

2 - How search engines and directories work on the internet

4 - Indexing a website in search engines and directories (part 1)

5 - Indexing a website in search engines and directories (part 2)

6 - Crawlers and Google algorithms

8 - Meta-search engines

1 - Web professions

2 - Advertiser - agency - ad network and ad-serving platform - media - e-merchants...

3 - The web in advertisers' budgets

1 - Intro: SEM vs SEO vs SEA and e-advertising fundamentals

2 - The main online communication levers

3 - The main advertising offers on the internet

5 - The different types of advertising

4 - The main ad networks on the internet

7 - Media strategies

8 - Online marketing strategies

9 - Web analytics to measure a website's audience

10 - Data-driven marketing

11 - E-reputation and its analysis

1 - The new economic challenges between brand and consumer

2 - What do GAFA, NATU and BATX have in store for us?

3 - What data do the GAFA have on consumers?

4 - Current trends

5 - Upcoming trends

6 - Outro - Towards web 3.0? The future of the web