General KnowledgeBeginner
Web Culture
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📋 Course syllabus
HISTORY AND TERMINOLOGY OF THE WEB
2
1 - What is the web? The web vs the internet
Lesson
2m35
3
2 - The history of the web
Lesson
2m30
4
3 - The history of programming languages
Lesson
6m27
5
4 - Web terminology and key concepts
Lesson
3m14
6
5 - Difference between a website, an application, a web app, a web service, an API...
Lesson
3m01
7
6 - How does a website work?
Lesson
2m48
8
7 - The different kinds of web
Lesson
4m37
NEW CONSUMPTION HABITS IN FRANCE AND WORLDWIDE
9
1 - Access to information - newspapers on the internet
Lesson
3m04
10
2 - Decoding new buying behaviors
Lesson
1m49
11
3 - Decoding access to entertainment
Lesson
2m28
12
4 - The place of mobile on the internet
Lesson
1m59
SEARCH ENGINES
13
1 - The search engine market
Lesson
2m37
14
2 - How search engines and directories work on the internet
Lesson
2m24
15
4 - Indexing a website in search engines and directories (part 1)
Lesson
4m42
16
5 - Indexing a website in search engines and directories (part 2)
Lesson
3m28
17
6 - Crawlers and Google algorithms
Lesson
2m02
18
7 - RSS feeds
Lesson
1m27
19
8 - Meta-search engines
Lesson
1m24
WEB PLAYERS
20
1 - Web professions
Lesson
3m22
21
2 - Advertiser - agency - ad network and ad-serving platform - media - e-merchants...
Lesson
1m05
22
3 - The web in advertisers' budgets
Lesson
3m29
MARKETING FOCUS & ONLINE COMMUNICATION LEVERS FOR WEB AND MOBILE
23
1 - Intro: SEM vs SEO vs SEA and e-advertising fundamentals
Lesson
4m09
24
2 - The main online communication levers
Lesson
12m01
25
3 - The main advertising offers on the internet
Lesson
2m06
26
5 - The different types of advertising
Lesson
1m16
27
4 - The main ad networks on the internet
Lesson
2m54
28
7 - Media strategies
Lesson
1m02
29
8 - Online marketing strategies
Lesson
2m21
30
9 - Web analytics to measure a website's audience
Lesson
1m18
31
10 - Data-driven marketing
Lesson
49s
32
11 - E-reputation and its analysis
Lesson
1m33
OUTLOOK, DEBATES AND TRENDS
33
1 - The new economic challenges between brand and consumer
Lesson
1m54
34
2 - What do GAFA, NATU and BATX have in store for us?
Lesson
3m34
35
3 - What data do the GAFA have on consumers?
Lesson
3m43
36
4 - Current trends
Lesson
3m46
37
5 - Upcoming trends
Lesson
3m31
38
6 - Outro - Towards web 3.0? The future of the web
Lesson
53s